Ultimate Guide to Link Building Book Review

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Ultimate Guide to Link Building

This post is a digression from our customary technology topics, but I just finished reading a very exciting new book, Ultimate Guide to Link Building by Eric Ward and Garrett French, and I thought my readers would benefit from my review of this highly anticipated paperback.

If you own a website of any kind, regardless of its age, size and purpose, it’s almost a given that it would require some amount of Search Engine Optimization (SEO) and Link Building. The latter remains as the single most definitive external factor underscoring a website’s search popularity.

I’ve been a subscriber to Eric’s LinkMoses Private list since its early days, and the info it provided has helped me obtain dozens of solid links over the years. Needless to say, I’ve been looking forward to the release of this book since its first announcement on the list late last year.

The book proved to be a great companion to the list. While LinkMoses private supplies the latest link opportunity alerts and industry trends, the book lays a more thorough foundation for link building as a practice and ways to obtain links that stand the test of time. I find myself going back to the book over and over as I explore new ways of building brand recognition, establishing new business partnerships, and finding guest blogging opportunities.

Search Queries

One thing that makes this book really practical is the abundance of sample search queries that accompany many sections of the book. For example, if you are in search of blogs and news sites in your niche, a chapter in the book offers several variations of the search query that gives you the results you seek. Interested in finding profile listing opportunities? Turn to page 49 and copy/paste the query in your Google search box! The book makes it simple – replace the sample queries with your own terms, and you are well on your way to finding link opportunities! By using a combination of double-quotes, Google search operators, and creative search terms the authors are able to find link prospecting sites that would otherwise be lost in the vastness of Google’s index.

High Applicability

The book is 234 pages long, yet it feels more like a step-by-step guide rather than a lengthy paperback. With only a short chapter on the history of links and search engines, the book skips the esoterics of Google’s PageRank algorithm and instead concentrates on things that really matter – identifying link opportunity types, conducting effective link prospecting, defining link building strategies, and using tools and techniques to obtain links. Each chapter of the book targets a specific goal and provides clear (often step-by-step) instructions on how to accomplish that goal.

Wide Target Audience

The Ultimate Guide to Link Building does a wonderful job reducing the daunting job of link building into a set of smaller, identifiable tasks. You familiarize yourself with each task, make appropriate annotations throughout the book, and simply follow the instructions, advancing from one task to the next. This highly “structured” approach makes the book equally useful to an accomplished SEO professional, to a webmaster in charge of maintaining client’s website, or a to a small business owner trying to establish a simple web presence.

Beyond Link Building

One final strength of the book worth noting here is that it goes beyond link building. Taking the process a step further, it advocates forming relationships with your industry experts and bloggers who have an established authority and recognition in social media. These long-term relationships may ultimately result into a consistent inbound link flow that your competitors may find impossible to duplicate.


In summary, I can’t recommend this book highly enough! Whether you are an SEO professional, LinkMoses Private subscriber, a webmaster, or a small business owner looking for a solid, no-fluff link building guide, your bookshelf will be incomplete without Eric Ward and Garret French’s Ultimate Link Building Guide!


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