Posts Tagged ‘google adwords’

Google Analytics – Maximizing Keyword Reports

October 25th, 2010 Leave a comment
Google Analytics - Maximizing Keyword Reports

Imagine a far-too-common scenario where you run a test search query and notice that your ad has shifted from position 1 to the right sidebar in position 5. Before immediately shifting your bids to return to the previous position, you may want to evaluate the relative return from each position. Focusing on bid costs or conversions independently is not enough since only a complete Return on Ad Spend (ROAS) analysis will help you determine the relative merits of each position. With Google Analytics you can track the results from each keyword position by accessing the report under the AdWords section… View full post »

Google AdWords – Experiments with Multivariate Testing

September 16th, 2010 Leave a comment
Google AdWords - Experiments with Multivariate Testing

If you inquire about the best AdWords strategy with two different search marketers, you may end up with more options than you can possible handle. Google AdWords can be quite challenging to break into, especially for those new to the field of online ads and campaigns. The good news is there is a growing set of tools designed to help you test and identify top performing variants in your search campaigns from different keywords, bid levels, ad variations, and campaign settings. One of Google’s less utilized features (specifically, because of its perceived complexity) is performing split and multivariate tests… View full post »

Google Analytics – Track AdWords Campaigns Effectively

August 24th, 2010 Leave a comment 1 comment
Google Analytics - Track AdWords Campaigns Effectively

To get the most out of your search marketing efforts, you can link Google AdWords to Google Analytics for effective campaign tracking. The level of detail you can see within your search campaigns through Analytics tracking is much deeper, providing you with a unique vantage point to get the most out of your marketing investment. This guide provides an overview of best practices for improving your marketing campaigns based upon insights from Analytics tracking. At a high level, Analytics provides a window into detailed performance of your campaigns down to the keyword level. The ultimate aim and potential of… View full post »

Google AdWords – Top 10 Mistakes to Avoid

August 5th, 2010 Leave a comment
Google AdWords - Top 10 Mistakes to Avoid

While the return on investment from AdWords makes it an attractive marketing opportunity, many beginning advertisers gloss over important details when launching a campaign. This guide provides a convenient way to get up to speed with the latest trends, technology and insights into search marketing. By highlighting ten common mistakes in Google AdWords you can save time, money and accelerate your path to progress in your search marketing campaigns. 1. Not defining conversion goals clearly Before you launch or expand a search marketing campaign you should clearly define goals of what you want your users to do. Whether you want to sell… View full post »

Google AdWords – 10 Proven Ways to Target Traffic

July 9th, 2010 Leave a comment
Google AdWords - 10 Proven Ways to Target Traffic

AdWords provides an effective, scalable way to target business prospects with textual ads based upon search queries. In many ROI studies of multiple media, search targeting has emerged as one of the single most efficiency drivers of commercial revenue today. While reaching potential customers through search, it is important to qualify the visitors with the right targeting settings, methods and tactics. With the right targeting settings you can vastly improve your ability to turn clicks into conversions, resulting in a higher ROI across your campaign as you further refine the settings for better performance. This guide can help both beginning and… View full post »