Posts Tagged ‘click fraud’

Google AdWords Click Fraud – Are YOU Vulnerable?

August 2nd, 2010 Leave a comment
Google AdWords Click Fraud - Are YOU Vulnerable?

Paying only for clicks for online search advertising seems like an efficient proposition, but it can quickly become expensive when you factor in the broad array of variables involved in the equation. In particular, you risk potentially fraudulent clicks from your competitors and publishers who are seeking to earn financial advantages in the process (while harming your pocket book.) While many advertisers just write off click fraud as “the cost of doing business online”, it is important to understand the risks and, more importantly, ways to avoid becoming a victim of click fraud in the first place. As a starting point,… View full post »