Archive for the ‘google analytics’ category

Google Analytics – Maximizing Keyword Reports

October 25th, 2010 Michael DorfLeave a comment

Google Analytics - Maximizing Keyword Reports

Imagine a far-too-common scenario where you run a test search query and notice that your ad has shifted from position 1 to the right sidebar in position 5. Before immediately shifting your bids to return to the previous position, you may want to evaluate the relative return from each position. Focusing on bid costs or conversions independently is not enough since only a complete Return on Ad Spend (ROAS) analysis will help you determine the relative merits of each position. With Google Analytics you can track the results from each keyword position by accessing the report under the AdWords section… View full post »

Categories: google analytics

Tags: adwords, analytics, google adwords, google analytics

Google Analytics – Track AdWords Campaigns Effectively

August 24th, 2010 Michael DorfLeave a comment 1 comment

To get the most out of your search marketing efforts, you can link Google AdWords to Google Analytics for effective campaign tracking. The level of detail you can see within your search campaigns through Analytics tracking is much deeper, providing you with a unique vantage point to get the most out of your marketing investment. This guide provides an overview of best practices for improving your marketing campaigns based upon insights from Analytics tracking. At a high level, Analytics provides a window into detailed performance of your campaigns down to the keyword level. The ultimate aim and potential of… View full post »

Categories: google adwords, google analytics

Tags: adwords, analytics, google adwords, google analytics

Google Analytics – Site Performance Optimizations

July 2nd, 2010 Michael DorfLeave a comment

Google Analytics - Site Performance Optimizations

Google Analytics (GA) has changed the game for enterprise level analytics by offering a complete feature set without any licensing, seat or setup fees for most users. As a result, implementing conversion funnels, click tracking, path analysis and user segmentation is more accessible to a wider variety of website publishers. When it comes to gaining visibility into the behavior of your traffic, the tool has rapidly evolved to approach levels of performance by A-list analytics vendors. While the rich feature-set of Google Analytics makes it an ideal choice for analysts, the development side of the equation requires insights into load times,… View full post »

Categories: google analytics

Tags: analytics, google analytics

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