To get the most out of your search marketing efforts, you can link Google AdWords to Google Analytics for effective campaign tracking. The level of detail you can see within your search campaigns through Analytics tracking is much deeper, providing you with a unique vantage point to get the most out of your marketing investment. This guide provides an overview of best practices for improving your marketing campaigns based upon insights from Analytics tracking. At a high level, Analytics provides a window into detailed performance of your campaigns down to the keyword level. The ultimate aim and potential of… Click to view full post.
Archive for the ‘google analytics’ category
Google Analytics – Site Performance Optimizations
July 2nd, 2010 Leave a commentGoogle Analytics (GA) has changed the game for enterprise level analytics by offering a complete feature set without any licensing, seat or setup fees for most users. As a result, implementing conversion funnels, click tracking, path analysis and user segmentation is more accessible to a wider variety of website publishers. When it comes to gaining visibility into the behavior of your traffic, the tool has rapidly evolved to approach levels of performance by A-list analytics vendors. While the rich feature-set of Google Analytics makes it an ideal choice for analysts, the development side of the equation requires insights into load times,… Click to view full post.
