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><channel><title>LearnComputer &#187; google adwords</title> <atom:link href="http://www.learncomputer.com/category/google/google-adwords/feed/" rel="self" type="application/rss+xml" /><link>http://www.learncomputer.com</link> <description>Your Information Technology Trainers</description> <lastBuildDate>Sat, 04 Feb 2012 00:04:44 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.3.1</generator> <item><title>Google Analytics &#8211; Maximizing Keyword Reports</title><link>http://www.learncomputer.com/google-analytics-keyword-reports/</link> <comments>http://www.learncomputer.com/google-analytics-keyword-reports/#comments</comments> <pubDate>Mon, 25 Oct 2010 18:59:42 +0000</pubDate> <dc:creator>Michael Dorf</dc:creator> <category><![CDATA[google]]></category> <category><![CDATA[google adwords]]></category> <category><![CDATA[google analytics]]></category> <category><![CDATA[adwords]]></category> <category><![CDATA[analytics]]></category><guid
isPermaLink="false">http://www.learncomputer.com/?p=3711</guid> <description><![CDATA[Imagine a far-too-common scenario where you run a test search query and notice that your ad has shifted from position 1 to the right sidebar in position 5. Before immediately shifting your bids to return to the previous position, you may want to evaluate the relative return from each position. Focusing on bid costs or conversions independently is not enough since only a complete Return on Ad Spend (ROAS) analysis will help you determine the relative merits of each position. With Google Analytics you can track the results from each keyword position by accessing the report under the AdWords section of your account. Within the interface you can see the clicks, cost per click, conversion rate and relative return from each position.<h3>Related Photos</h3><ol></ol>]]></description> <wfw:commentRss>http://www.learncomputer.com/google-analytics-keyword-reports/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Google AdWords &#8211; Experiments with Multivariate Testing</title><link>http://www.learncomputer.com/adwords-experiments/</link> <comments>http://www.learncomputer.com/adwords-experiments/#comments</comments> <pubDate>Thu, 16 Sep 2010 19:06:24 +0000</pubDate> <dc:creator>Michael Dorf</dc:creator> <category><![CDATA[google adwords]]></category> <category><![CDATA[adwords]]></category><guid
isPermaLink="false">http://www.learncomputer.com/?p=3375</guid> <description><![CDATA[If you inquire about the best AdWords strategy with two different search marketers, you may end up with more options than you can possible handle. Google AdWords can be quite challenging to break into, especially for those new to the field of online ads and campaigns.  The good news is there is a growing set of tools designed to help you test and identify top performing variants in your search campaigns from different keywords, bid levels, ad variations, and campaign settings.<h3>Related Photos</h3><ol></ol>]]></description> <wfw:commentRss>http://www.learncomputer.com/adwords-experiments/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Google Analytics &#8211; Track AdWords Campaigns Effectively</title><link>http://www.learncomputer.com/google-analytics-track-adwords/</link> <comments>http://www.learncomputer.com/google-analytics-track-adwords/#comments</comments> <pubDate>Wed, 25 Aug 2010 05:55:54 +0000</pubDate> <dc:creator>Michael Dorf</dc:creator> <category><![CDATA[google adwords]]></category> <category><![CDATA[google analytics]]></category> <category><![CDATA[adwords]]></category> <category><![CDATA[analytics]]></category><guid
isPermaLink="false">http://www.learncomputer.com/?p=3257</guid> <description><![CDATA[To get the most out of your search marketing efforts, you can link Google AdWords to Google Analytics for effective campaign tracking.  The level of detail you can see within your search campaigns through Analytics tracking is much deeper, providing you with a unique vantage point to get the most out of your marketing investment. This guide provides an overview of best practices for improving your marketing campaigns based upon insights from Analytics tracking.<h3>Related Photos</h3><ol></ol>]]></description> <wfw:commentRss>http://www.learncomputer.com/google-analytics-track-adwords/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Google AdWords &#8211; Top 10 Mistakes to Avoid</title><link>http://www.learncomputer.com/google-adwords-mistakes/</link> <comments>http://www.learncomputer.com/google-adwords-mistakes/#comments</comments> <pubDate>Fri, 06 Aug 2010 06:33:59 +0000</pubDate> <dc:creator>Michael Dorf</dc:creator> <category><![CDATA[google adwords]]></category> <category><![CDATA[google]]></category><guid
isPermaLink="false">http://www.learncomputer.com/?p=3143</guid> <description><![CDATA[While the return on investment from AdWords makes it an attractive marketing opportunity, many beginning advertisers gloss over important details when launching a campaign. This guide provides a convenient way to get up to speed with the latest trends, technology and insights into search marketing. By highlighting ten common mistakes in Google AdWords you can save time, money and accelerate your path to progress in your search marketing campaigns.<h3>Related Photos</h3><ol></ol>]]></description> <wfw:commentRss>http://www.learncomputer.com/google-adwords-mistakes/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Google AdWords Click Fraud &#8211; Are YOU Vulnerable?</title><link>http://www.learncomputer.com/adwords-click-fraud/</link> <comments>http://www.learncomputer.com/adwords-click-fraud/#comments</comments> <pubDate>Mon, 02 Aug 2010 20:41:49 +0000</pubDate> <dc:creator>Michael Dorf</dc:creator> <category><![CDATA[google adwords]]></category> <category><![CDATA[adwords]]></category> <category><![CDATA[click fraud]]></category><guid
isPermaLink="false">http://www.learncomputer.com/?p=3101</guid> <description><![CDATA[Paying only for clicks for online search advertising seems like an efficient proposition, but it can quickly become expensive when you factor in the broad array of variables involved in the equation. In particular, you risk potentially fraudulent clicks from your competitors and publishers who are seeking to earn financial advantages in the process (while harming your pocket book.) While many advertisers just write off click fraud as "the cost of doing business online", it is important to understand the risks and, more importantly, ways to avoid becoming a victim of click fraud in the first place.<h3>Related Photos</h3><ol></ol>]]></description> <wfw:commentRss>http://www.learncomputer.com/adwords-click-fraud/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Google AdWords &#8211; 10 Proven Ways to Target Traffic</title><link>http://www.learncomputer.com/google-adwords-target-traffic/</link> <comments>http://www.learncomputer.com/google-adwords-target-traffic/#comments</comments> <pubDate>Fri, 09 Jul 2010 23:50:49 +0000</pubDate> <dc:creator>Michael Dorf</dc:creator> <category><![CDATA[google adwords]]></category> <category><![CDATA[adwords]]></category><guid
isPermaLink="false">http://www.learncomputer.com/?p=2905</guid> <description><![CDATA[AdWords provides an effective, scalable way to target business prospects with textual ads based upon search queries. In many ROI studies of multiple media, search targeting has emerged as one of the single most efficiency drivers of commercial revenue today. While reaching potential customers through search, it is important to qualify the visitors with the right targeting settings, methods and tactics.<h3>Related Photos</h3><ol></ol>]]></description> <wfw:commentRss>http://www.learncomputer.com/google-adwords-target-traffic/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>
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