Archive for the ‘google’ category

Google+ Pages: A Boon For Small Businesses

December 15th, 2011 Michael DorfLeave a comment

Google has recently just announced a very exciting new feature for Google+: the ability for businesses to make Google+ pages. With this new addition, businesses will be able to have a centralized page to disseminate news and features on the company, as well as have a place for customers to talk about their experiences with the company or simply chat about new news or features coming up. You may, understandably, meet this news with some confusion. After all, Facebook has had pages for years now, and the Google+ Pages feature, when viewed in that light, looks less like innovation and more… View full post »

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Categories: google

Tags: google, google plus

Google+ for Google Apps: What This Means To You

December 13th, 2011 Michael DorfLeave a comment

Word has just recently come out that Google+ has been released for Google Apps, and that domain administrators can now allow Google+ to be active on Google Apps domains on a domain-by-domain basis. Google+ users can now have profiles on their Google Apps accounts, and Google is said to be working on integration and migration features that will allow you to tie two Google+ accounts together or migrate existing settings and circles from one Google+ account to your Google+ Google Apps account. So what does this mean for you? Well, for one thing, this is going to be a great boon for… View full post »

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Categories: google

Tags: apps, google

Google Plus: Hot or Hype?

August 15th, 2011 Michael DorfLeave a comment

There has been a great deal of buzz (no pun intended) surrounding Google+ (or Google Plus, depending on whether you want it to be search-engine friendly), and it has so far been pretty well-received. Some have even gone so far as to say it is a Facebook killer, though the majority seem to think it is what it is: a field trial by Google to test their own unique flavor of social networking. So which is it? Is it the Facebook successor, come to dethrone the current king? Or is it simply a novelty, an experiment on Google’s part that will… View full post »

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Categories: google

Tags: google plus

Understanding Link Building

February 22nd, 2011 Rose Martin (Guest Blogger)

To run an effective website that will be visible to a large number of people, it is sometimes advisable to hire SEO services from a reputable company to ensure that this is done without going through much hustle. These companies offer a wide range of vital services like link building that are beneficial to the website. Link building is a process that is used to create inbound links that direct traffic to the website. This helps to make it more popular as the number of visitors increase by ensuring the site ranks highly among various search engines. This can also… View full post »

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Categories: google, seo

Tags: link building, search engine optimization, seo

Google Public DNS – Performance and Security

January 5th, 2011 Michael DorfLeave a comment 3 comments

DNS is necessary for the Internet to function properly. Unfortunately, poor network performance from DNS servers can slow down the browsing experience. While performance problems are serious, DNS is also vulnerable to even more serious security threats such as cache poisoning. Typically, the DNS servers used for browsing the Internet are either the ones run by your Internet provider or servers that you run which forward requests to the root servers (i.e. a caching-only nameserver). Fortunately for your performance and your security, there is another option. Google runs a public DNS system where you can… View full post »

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Categories: google, networking

Tags: dns, google

Apple, Google and Microsoft – Who Will Be Victorious?

December 1st, 2010 Michael DorfLeave a comment 1 comment

Recently there as been a lot of news and analysis about the relative positions of Google, Microsoft and Apple in the IT industry. In many ways, it appears that the three companies are bitter rivals and locked in a struggle to dominant the future of computing. The question many people are asking is how will this competition play out? Who will ultimately be left standing when the dust settles? Apple has made a pretty spectacular rise lately. The media really grabbed onto the fact that Apple’s market capitalization recently bypassed Microsoft. There has been a lot… View full post »

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Categories: apple, google, microsoft

Tags: apple, google, microsoft

Google Analytics – Maximizing Keyword Reports

October 25th, 2010 Michael DorfLeave a comment

Imagine a far-too-common scenario where you run a test search query and notice that your ad has shifted from position 1 to the right sidebar in position 5. Before immediately shifting your bids to return to the previous position, you may want to evaluate the relative return from each position. Focusing on bid costs or conversions independently is not enough since only a complete Return on Ad Spend (ROAS) analysis will help you determine the relative merits of each position. With Google Analytics you can track the results from each keyword position by accessing the report under the AdWords section… View full post »

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Categories: google, google adwords, google analytics

Tags: adwords, analytics, google adwords, google analytics

Google TV vs. Apple TV – Why Google is a Clear Winner

September 17th, 2010 Michael DorfLeave a comment

There is a war brewing on the horizon. Two technology giants will be fighting to own your living room. Apple recently announced a new Apple TV which will be available in September 2010. Google similarly announced their own television platform with the first devices being available sometime in the fall of 2010. Google TV and Apple TV differ in a number of ways and the two companies have different business models. However, it seems clear that if Google TV does what they’ve promised, it will easily beat Apple TV as the hottest new way to… View full post »

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Categories: apple, google

Tags: apple tv, google tv

Google AdWords – Experiments with Multivariate Testing

September 16th, 2010 Michael DorfLeave a comment

If you inquire about the best AdWords strategy with two different search marketers, you may end up with more options than you can possible handle. Google AdWords can be quite challenging to break into, especially for those new to the field of online ads and campaigns. The good news is there is a growing set of tools designed to help you test and identify top performing variants in your search campaigns from different keywords, bid levels, ad variations, and campaign settings. One of Google’s less utilized features (specifically, because of its perceived complexity) is performing split and multivariate tests… View full post »

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Categories: google adwords

Tags: adwords, google adwords

Google Analytics – Track AdWords Campaigns Effectively

August 24th, 2010 Michael DorfLeave a comment 1 comment

To get the most out of your search marketing efforts, you can link Google AdWords to Google Analytics for effective campaign tracking. The level of detail you can see within your search campaigns through Analytics tracking is much deeper, providing you with a unique vantage point to get the most out of your marketing investment. This guide provides an overview of best practices for improving your marketing campaigns based upon insights from Analytics tracking. At a high level, Analytics provides a window into detailed performance of your campaigns down to the keyword level. The ultimate aim and potential of… View full post »

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Categories: google adwords, google analytics

Tags: adwords, analytics, google adwords, google analytics

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