Archive for the ‘google’ category

Google Fiber: What 1 Gigabit Internet Means For Enterprise Networking

October 8th, 2012 Leave a comment
Google Fiber: What 1 Gigabit Internet Means For Enterprise Networking

The buzz from Kansas City has been crazy these past few months as Google has both unveiled and begun implementing its landmark Google Fiber project. For those who haven’t yet heard of it, Google Fiber is Google’s ambitious new project that has just launched in Kansas City that provides 1 gigabit upstream/downstream speeds to neighborhoods in Kansas City. Google and its spokespeople are confident that this will lead to new online innovations in Kansas City, and they’ve already begun to roll out benefits to local schools and other organizations that could benefit from the service. Not only does Google envision… View full post »

Getting Started with Google App Engine

March 26th, 2012 Leave a comment
Getting Started with Google App Engine

When creating web applications it is easy to get distracted with concerns about hardware and load when all you want is to write your code. Google’s App Engine creates an easy way to get started with your web applications on the same systems that host Google applications. Using the App Engine is easy but it can seem daunting at first. I have written this step-by-step guide to help you get started. Google App Engine is Google’s platform for developing and running web applications on their infrastructure. There are a lot of benefits to running your applications in… View full post »

Google+ Pages: A Boon For Small Businesses

December 15th, 2011 Leave a comment
Google+ Pages: A Boon For Small Businesses

Google has recently just announced a very exciting new feature for Google+: the ability for businesses to make Google+ pages. With this new addition, businesses will be able to have a centralized page to disseminate news and features on the company, as well as have a place for customers to talk about their experiences with the company or simply chat about new news or features coming up. You may, understandably, meet this news with some confusion. After all, Facebook has had pages for years now, and the Google+ Pages feature, when viewed in that light, looks less like innovation and more… View full post »

Google+ for Google Apps: What This Means To You

December 13th, 2011 Leave a comment
Google+ for Google Apps: What This Means To You

Word has just recently come out that Google+ has been released for Google Apps, and that domain administrators can now allow Google+ to be active on Google Apps domains on a domain-by-domain basis. Google+ users can now have profiles on their Google Apps accounts, and Google is said to be working on integration and migration features that will allow you to tie two Google+ accounts together or migrate existing settings and circles from one Google+ account to your Google+ Google Apps account. So what does this mean for you? Well, for one thing, this is going to be a great boon for… View full post »

Google Plus: Hot or Hype?

August 15th, 2011 Leave a comment
Google Plus: Hot or Hype?

There has been a great deal of buzz (no pun intended) surrounding Google+ (or Google Plus, depending on whether you want it to be search-engine friendly), and it has so far been pretty well-received. Some have even gone so far as to say it is a Facebook killer, though the majority seem to think it is what it is: a field trial by Google to test their own unique flavor of social networking. So which is it? Is it the Facebook successor, come to dethrone the current king? Or is it simply a novelty, an experiment on Google’s part that will… View full post »

Google Public DNS – Performance and Security

January 5th, 2011 Leave a comment 3 comments
Google Public DNS - Performance and Security

DNS is necessary for the Internet to function properly. Unfortunately, poor network performance from DNS servers can slow down the browsing experience. While performance problems are serious, DNS is also vulnerable to even more serious security threats such as cache poisoning. Typically, the DNS servers used for browsing the Internet are either the ones run by your Internet provider or servers that you run which forward requests to the root servers (i.e. a caching-only nameserver). Fortunately for your performance and your security, there is another option. Google runs a public DNS system where you can… View full post »

Apple, Google and Microsoft – Who Will Be Victorious?

December 1st, 2010 Leave a comment 1 comment
Apple, Google and Microsoft - Who Will Be Victorious?

Recently there as been a lot of news and analysis about the relative positions of Google, Microsoft and Apple in the IT industry. In many ways, it appears that the three companies are bitter rivals and locked in a struggle to dominant the future of computing. The question many people are asking is how will this competition play out? Who will ultimately be left standing when the dust settles? Apple has made a pretty spectacular rise lately. The media really grabbed onto the fact that Apple’s market capitalization recently bypassed Microsoft. There has been a lot… View full post »

Google Analytics – Maximizing Keyword Reports

October 25th, 2010 Leave a comment
Google Analytics - Maximizing Keyword Reports

Imagine a far-too-common scenario where you run a test search query and notice that your ad has shifted from position 1 to the right sidebar in position 5. Before immediately shifting your bids to return to the previous position, you may want to evaluate the relative return from each position. Focusing on bid costs or conversions independently is not enough since only a complete Return on Ad Spend (ROAS) analysis will help you determine the relative merits of each position. With Google Analytics you can track the results from each keyword position by accessing the report under the AdWords section… View full post »

Google TV vs. Apple TV – Why Google is a Clear Winner

September 17th, 2010 Leave a comment
Google TV vs. Apple TV - Why Google is a Clear Winner

There is a war brewing on the horizon. Two technology giants will be fighting to own your living room. Apple recently announced a new Apple TV which will be available in September 2010. Google similarly announced their own television platform with the first devices being available sometime in the fall of 2010. Google TV and Apple TV differ in a number of ways and the two companies have different business models. However, it seems clear that if Google TV does what they’ve promised, it will easily beat Apple TV as the hottest new way to… View full post »

Google AdWords – Experiments with Multivariate Testing

September 16th, 2010 Leave a comment
Google AdWords - Experiments with Multivariate Testing

If you inquire about the best AdWords strategy with two different search marketers, you may end up with more options than you can possible handle. Google AdWords can be quite challenging to break into, especially for those new to the field of online ads and campaigns. The good news is there is a growing set of tools designed to help you test and identify top performing variants in your search campaigns from different keywords, bid levels, ad variations, and campaign settings. One of Google’s less utilized features (specifically, because of its perceived complexity) is performing split and multivariate tests… View full post »

Google Analytics – Track AdWords Campaigns Effectively

August 24th, 2010 Leave a comment 1 comment
Google Analytics - Track AdWords Campaigns Effectively

To get the most out of your search marketing efforts, you can link Google AdWords to Google Analytics for effective campaign tracking. The level of detail you can see within your search campaigns through Analytics tracking is much deeper, providing you with a unique vantage point to get the most out of your marketing investment. This guide provides an overview of best practices for improving your marketing campaigns based upon insights from Analytics tracking. At a high level, Analytics provides a window into detailed performance of your campaigns down to the keyword level. The ultimate aim and potential of… View full post »

Google AdWords – Top 10 Mistakes to Avoid

August 5th, 2010 Leave a comment
Google AdWords - Top 10 Mistakes to Avoid

While the return on investment from AdWords makes it an attractive marketing opportunity, many beginning advertisers gloss over important details when launching a campaign. This guide provides a convenient way to get up to speed with the latest trends, technology and insights into search marketing. By highlighting ten common mistakes in Google AdWords you can save time, money and accelerate your path to progress in your search marketing campaigns. 1. Not defining conversion goals clearly Before you launch or expand a search marketing campaign you should clearly define goals of what you want your users to do. Whether you want to sell… View full post »

Google AdWords Click Fraud – Are YOU Vulnerable?

August 2nd, 2010 Leave a comment
Google AdWords Click Fraud - Are YOU Vulnerable?

Paying only for clicks for online search advertising seems like an efficient proposition, but it can quickly become expensive when you factor in the broad array of variables involved in the equation. In particular, you risk potentially fraudulent clicks from your competitors and publishers who are seeking to earn financial advantages in the process (while harming your pocket book.) While many advertisers just write off click fraud as “the cost of doing business online”, it is important to understand the risks and, more importantly, ways to avoid becoming a victim of click fraud in the first place. As a starting point,… View full post »

Google AdWords – 10 Proven Ways to Target Traffic

July 9th, 2010 Leave a comment
Google AdWords - 10 Proven Ways to Target Traffic

AdWords provides an effective, scalable way to target business prospects with textual ads based upon search queries. In many ROI studies of multiple media, search targeting has emerged as one of the single most efficiency drivers of commercial revenue today. While reaching potential customers through search, it is important to qualify the visitors with the right targeting settings, methods and tactics. With the right targeting settings you can vastly improve your ability to turn clicks into conversions, resulting in a higher ROI across your campaign as you further refine the settings for better performance. This guide can help both beginning and… View full post »

Google Analytics – Site Performance Optimizations

July 2nd, 2010 Leave a comment
Google Analytics - Site Performance Optimizations

Google Analytics (GA) has changed the game for enterprise level analytics by offering a complete feature set without any licensing, seat or setup fees for most users. As a result, implementing conversion funnels, click tracking, path analysis and user segmentation is more accessible to a wider variety of website publishers. When it comes to gaining visibility into the behavior of your traffic, the tool has rapidly evolved to approach levels of performance by A-list analytics vendors. While the rich feature-set of Google Analytics makes it an ideal choice for analysts, the development side of the equation requires insights into load times,… View full post »