We recently had a client who asked us to implement the simple and cost effective solution for Out-of-band management for their production data centers. The goal of Out-of-band management is to have a network access to the critical data center infrastructure when company’s network is melted, preventing you to access any devices for troubleshooting purposes. In other words this is meant to be company’s alternative way of accessing data center critical devices. The simplest solution, that we actually ended up implementing, was a static DSL line from a local ISP provider, terminated on Cisco 2611 router, using PPPoE protocol. Cisco 2611… View full post »
Google Analytics – Track AdWords Campaigns Effectively
August 24th, 2010 Leave a comment 1 commentTo get the most out of your search marketing efforts, you can link Google AdWords to Google Analytics for effective campaign tracking. The level of detail you can see within your search campaigns through Analytics tracking is much deeper, providing you with a unique vantage point to get the most out of your marketing investment. This guide provides an overview of best practices for improving your marketing campaigns based upon insights from Analytics tracking. At a high level, Analytics provides a window into detailed performance of your campaigns down to the keyword level. The ultimate aim and potential of… View full post »
Is Android Google’s Launching Pad into Apple’s Airspace?
August 15th, 2010 Leave a commentWith the release of iOS version 4, Apple continues to build on their momentum as the leading blue chip smart phone provider. As Google takes strides to develop its Android OS, however, many analysts see emerging trends that point in Google’s favor. AdMob’s own mobile metrics report (http://metrics.admob.com/2010/06/may-2010-mobile-metrics-report/) shows Android’s operating system share rising to over 25%, with Apple holding steady at around 40%, Nokia at just over 20% and Blackberry at just under 10%. In terms of the ability to scale, Android provides developers and handset manufacturers with a compelling alternative to the closed Apple ecosystem, potentially increasing the… View full post »
Google AdWords – Top 10 Mistakes to Avoid
August 5th, 2010 Leave a commentWhile the return on investment from AdWords makes it an attractive marketing opportunity, many beginning advertisers gloss over important details when launching a campaign. This guide provides a convenient way to get up to speed with the latest trends, technology and insights into search marketing. By highlighting ten common mistakes in Google AdWords you can save time, money and accelerate your path to progress in your search marketing campaigns. 1. Not defining conversion goals clearly Before you launch or expand a search marketing campaign you should clearly define goals of what you want your users to do. Whether you want to sell… View full post »
Google AdWords Click Fraud – Are YOU Vulnerable?
August 2nd, 2010 Leave a commentPaying only for clicks for online search advertising seems like an efficient proposition, but it can quickly become expensive when you factor in the broad array of variables involved in the equation. In particular, you risk potentially fraudulent clicks from your competitors and publishers who are seeking to earn financial advantages in the process (while harming your pocket book.) While many advertisers just write off click fraud as “the cost of doing business online”, it is important to understand the risks and, more importantly, ways to avoid becoming a victim of click fraud in the first place. As a starting point,… View full post »
Secure Apache Web Server – Top 10 Ways
July 28th, 2010 Leave a comment 3 commentsThe Apache web server is an extremely stable and secure piece of software. With Apache powering close to 70 percent of the web sites on the Internet today, it has been well tested. It has become clear over the last decade that no software is 100% secure. Fortunately, there are several simple steps you can take to make your Apache installation more secure. Keep Current The single biggest cause of security breaches is software that was out of date. As bugs and exploits are found in the Apache web server, patches are released to correct them. The… View full post »
Data Mining with MySQL – Finding Value in Numbers
July 24th, 2010 Leave a comment 1 commentWhen it comes to full scale database analysis, many servers have integrated software packages such as SSIS for Microsoft and dedicated business intelligence tools from SAP, SAS and other forms. Analyzing data with open source technology however requires a bit more work when it comes to implementing an end to end Business Intelligence (BI) tool. While there are a variety of ways to export MySQL data into software packages that can handle modeling, it is important to understand how the process works and the technology required. How MySQL can work with PMML Working with broad patterns and intuition on raw database technology… View full post »
Need High Levels of Concurrency? Try Stackless Python
July 19th, 2010 Leave a commentCloud computing has led to the development of applications that need a very high level of concurrency. Objects and routines need to support the ability to suspend their state and then continue running at a later time. In cloud computing, it may even be necessary to continue on a different server than the one the routine began on. Python does support traditional threading but threading does not provide enough concurrency for many of today’s distributed applications. Fortunately, there is a solution: stackless Python. What is it? Stackless Python is an implementation of Python that does not use the… View full post »
Google AdWords – 10 Proven Ways to Target Traffic
July 9th, 2010 Leave a commentAdWords provides an effective, scalable way to target business prospects with textual ads based upon search queries. In many ROI studies of multiple media, search targeting has emerged as one of the single most efficiency drivers of commercial revenue today. While reaching potential customers through search, it is important to qualify the visitors with the right targeting settings, methods and tactics. With the right targeting settings you can vastly improve your ability to turn clicks into conversions, resulting in a higher ROI across your campaign as you further refine the settings for better performance. This guide can help both beginning and… View full post »
Proven Ways to Secure PHP
July 6th, 2010 Leave a comment 2 commentsPHP is one of the most popular languages for web development today. As a result, hackers are always looking for ways to exploit PHP scripts to gain unauthorized access or cause damage to systems. Securing your PHP code is essential in any web application that you develop. When looking at securing your PHP application there are two main categories of methods for securing your code. The first category involves settings in PHP itself, via php.ini, that affect the overall security of your application. The second category deals with coding best practices and writing secure code to prevent… View full post »