Archive for August, 2010

Out-of-Band Management of Data Center Infrastructure

August 29th, 2010 (Guest Blogger)Leave a comment
Out-of-Band Management of Data Center Infrastructure

We recently had a client who asked us to implement the simple and cost effective solution for Out-of-band management for their production data centers. The goal of Out-of-band management is to have a network access to the critical data center infrastructure when company’s network is melted, preventing you to access any devices for troubleshooting purposes. In other words this is meant to be company’s alternative way of accessing data center critical devices. The simplest solution, that we actually ended up implementing, was a static DSL line from a local ISP provider, terminated on Cisco 2611 router, using PPPoE protocol. Cisco 2611… View full post »

Google Analytics – Track AdWords Campaigns Effectively

August 24th, 2010 Leave a comment 1 comment
Google Analytics - Track AdWords Campaigns Effectively

To get the most out of your search marketing efforts, you can link Google AdWords to Google Analytics for effective campaign tracking. The level of detail you can see within your search campaigns through Analytics tracking is much deeper, providing you with a unique vantage point to get the most out of your marketing investment. This guide provides an overview of best practices for improving your marketing campaigns based upon insights from Analytics tracking. At a high level, Analytics provides a window into detailed performance of your campaigns down to the keyword level. The ultimate aim and potential of… View full post »

Is Android Google’s Launching Pad into Apple’s Airspace?

August 15th, 2010 Leave a comment
Is Android Google's Launching Pad into Apple's Airspace?

With the release of iOS version 4, Apple continues to build on their momentum as the leading blue chip smart phone provider. As Google takes strides to develop its Android OS, however, many analysts see emerging trends that point in Google’s favor. AdMob’s own mobile metrics report (http://metrics.admob.com/2010/06/may-2010-mobile-metrics-report/) shows Android’s operating system share rising to over 25%, with Apple holding steady at around 40%, Nokia at just over 20% and Blackberry at just under 10%. In terms of the ability to scale, Android provides developers and handset manufacturers with a compelling alternative to the closed Apple ecosystem, potentially increasing the… View full post »

Google AdWords – Top 10 Mistakes to Avoid

August 5th, 2010 Leave a comment
Google AdWords - Top 10 Mistakes to Avoid

While the return on investment from AdWords makes it an attractive marketing opportunity, many beginning advertisers gloss over important details when launching a campaign. This guide provides a convenient way to get up to speed with the latest trends, technology and insights into search marketing. By highlighting ten common mistakes in Google AdWords you can save time, money and accelerate your path to progress in your search marketing campaigns. 1. Not defining conversion goals clearly Before you launch or expand a search marketing campaign you should clearly define goals of what you want your users to do. Whether you want to sell… View full post »

Google AdWords Click Fraud – Are YOU Vulnerable?

August 2nd, 2010 Leave a comment
Google AdWords Click Fraud - Are YOU Vulnerable?

Paying only for clicks for online search advertising seems like an efficient proposition, but it can quickly become expensive when you factor in the broad array of variables involved in the equation. In particular, you risk potentially fraudulent clicks from your competitors and publishers who are seeking to earn financial advantages in the process (while harming your pocket book.) While many advertisers just write off click fraud as “the cost of doing business online”, it is important to understand the risks and, more importantly, ways to avoid becoming a victim of click fraud in the first place. As a starting point,… View full post »